Cambridge National Certificate in Enterprise & Marketing

Overview


The Cambridge National in Enterprise and Marketing gives students the practical skills and applied knowledge they will need in business. Practical elements build on theoretical knowledge so that students can put their learning into practice while also developing valuable transferable skills.


The main aims of our curriculum are to:


  • develop an in-depth knowledge of Enterprise and Marketing terminology

  • develop the skills of application, analysis and evaluation that are crucial in meeting the assessment criteria

  • enable students to have a wider understanding of issues locally, nationally and internationally

  • enable students to make progress regardless of their ability.

  • develop successful students who give their personal best and achieve well

  • develop confidence in our students so that they are able to make informed decisions.

  • equip students with the 21st century knowledge and skills needed beyond Settle College

  • encourage students to develop the knowledge and skills needed for employment or training in the modern world.

  • offer students the chance to achieve and have high aspirations and ambition


Our Cambridge National in Enterprise and Marketing course offers our learners the opportunity to achieve a level 1 or level 2 vocational qualification.


The course comprises of three mandatory units:


R064 – An externally examined unit that is worth 50% of a learners’ final grade.


R065 – An internally assessed unit which requires learners to develop a product in response to a given business scenario (referred to as the ‘business challenge’).


R066 – An internally assessed unit in which learners pitch the product idea they developed in R065. Internally assessed units each contribute 25% to a learners’ final grade for this qualification.

Sequence and Structure


We have carefully considered our approach to delivering this course. Topics have been sequenced logically and reorganised where necessary to allow learners to build on prior knowledge. They are also planned so that when coursework is happening with one teacher, the theory needed for the examination is also covered by the other teacher delivering their course. Clear links between the three units have been highlighted throughout this scheme of learning to ensure teachers take advantage of opportunities to revisit prior knowledge outside the unit currently being delivered. We also provide frequent retrieval opportunities in lessons to ensure knowledge and understanding of key topics are recapped to help embed understanding and ensure learners achieve their best at key assessment points for this course.


This scheme of learning outlines:


o Learning outcomes– what are the key knowledge areas and skills we would like our learners to develop?


o Teaching activities– how we are going to develop these key knowledge areas and skills.


o Delivery – when we will first teach and when and how we will revisit each topic.


o Links – what knowledge and skills learners are likely to arrive with, how the outcomes link to careers, life opportunities and other subject areas.


o Assessment – how will each learning outcome be assessed?


The sequence and structure of our scheme of learning is supported by ‘Learning Journey’ documents that are shared with our learners and other stakeholders such as parents/carers with the aim of communicating our approach to this course in an accessible and purposeful way.


Cultural Capital


Cultural Capital refers to the knowledge and skills our learners require to become educated citizens with the ability to transfer and apply this knowledge and these skills in a range of different settings. The nature of Business does mean that our learners will attend our lessons with different life experiences and, where these are valuable and applicable to our scheme of work, they will be nurtured and shared readily in lessons. Our scheme of learning, teaching content and approach to this course means that these experiences will be developed for all learners, including those with limited prior experience of the business world.


There are inevitable links to many different subjects throughout this course, these are referenced within this document to ensure these are communicated to our learners and to ensure learners are able to make use of transferable skills where possible. Links to careers and other future life experiences are also highlighted throughout our delivery of this course to ensure we habitually take advantage of opportunities to develop the knowledge and skills required for our future educated citizens.


Useful study aids:


Cambridge National Level 1/2 Enterprise and Marketing textbook

Cambridge National Level 1/2 Enterprise and Marketing My revision notes


Useful on line resources:


http://www.ocr.org.uk

https://revisionworld.com/gcse-revision/business-studies

http://www.businessed.co.uk/


My child is struggling – what can I do?


Learn key definitions; ask for support from the teacher, attempt practice exam questions.

www.ocr.org.uk


My child loves this subject – what else can they do?


Look at other subjects that are closely related to business and will be useful to them in the future such as Economics, Management and Accountancy.

Take part in an enterprise activity

The Business team recommend going to see/do:-

Watching ‘Dragons Den’ and ‘The Apprentice’ (BBC Television).

Visiting http://www.businessed.co.uk/

Reading business publications such as ‘The Economist’. Reading quality newspapers.


KS4 Enterprise & Marketing Curriculum Map.pdf